互联网目前对很多人来说已经不是什么新鲜的东西了，但对于很多眼镜企业来说，却给人感觉似乎总是没有想像中的那么好，甚至还有相当一部分眼镜企业还是比较抵制网络营销这一新概念，为什么呢？要说原因，可以说上一百个都不为过，但如果究其点，那么一句话就可以很简单的概括，很多人根本就不理解网络营销这个概念。
随着网络化席卷全球，从市场本身到商家以及消费者都在日益接受网络带来的变化，网络营销也因此应运而生，并且因其独有的特点正在成为现代营销市场的主流，无论营销环境还是营销方法都是一个转换过程。相对于大企业来说，中小眼镜企业营销因网络营销的产生开辟了一个新的营销思路。
中小眼镜企业与大企业不同，从眼镜产品到资金价格定位以及分销渠道都不及大企业的实力，网络营销因其特有的营销策略可以帮助中小眼镜企业走向成功。眼镜企业开展网络营销应该遵循网页策略、产品策略、价格策略、促销策略、渠道策略、网络营销的顾客服务等等策略。
网络营销在国内眼镜企业中的应用正逐步走向深入，但是相比国际性眼镜品牌企业，国内的眼镜企业应用网络营销才刚刚起步。从“温州眼镜网”提供的相关资料表明，随着网络经济对于传统经济的不断渗透，国内眼镜企业，特别是广大眼镜中小企业如果不能有效地利用低成本高效率的网络营销的手段,将面临着极大的竞争劣势。
首先，中小眼镜企业可以选择比较有优势的网络服务机构建立自己的网站，建立后应有专人进行维护，并注意宣传，这一点上节省了原来传统眼镜企业市场营销的很多广告费用，而且搜索引擎的大量使用会增强搜索率，一定程度上对于中小眼镜企业来说比广告效果要好。
其次，使用产品策略。中小眼镜企业要使用网络营销方法必须明确自己的眼镜产品或者服务项目，明确哪些是网络客商选择的眼镜产品，定为目标群体，因为眼镜产品网络销售的费用远低于其他销售渠道的销售得费用，因此中小眼镜企业如果产品选择得当可以通过网络营销获得更大的利润。
网络营销中不可忽视的是价格策略，价格策略也是最为复杂的问题之一。眼镜企业的网络营销价格策略是成本与价格的直接对话，由于信息的开放性，客商很容易掌握眼镜行业各个竞争者的价格，如何引导客商作出订购决策是关键。中小眼镜企业如果想在价格上取得主动权，则应注重强调自己眼镜产品的性能价格比以及与竞争者相比之下自身眼镜产品的特点。除此之外，由于竞争者的冲击，网络营销的价格策略应该适时调整，中小眼镜企业营销的目的不同，可根据时间不同制定价格。例如，在自身眼镜品牌推广阶段可以以低价来吸引消费者，在计算成本基础上，减少利润而占有市场。眼镜品牌积累到一定阶段后，制定自动价格调整系统，降低成本，根据变动成本、市场供需状况以及竞争对手的报价来适时调整。
网络营销还有自身的促销策略，以网络广告为代表。眼镜企业进行网上促销，是没有传统营销模式下的人员促销或者直接接触式的促销，取而代之的使用大量的网络广告这种软营销模式来达到促销效果。这种做法对于中小眼镜企业来说可以节省大量人力支出、财力支出。通过网络广告的效应可以与更多人员到达不了的地方挖掘潜在客商，可以通过网络的丰富资源与非竞争对手达到合作的联盟，以此拓宽眼镜产品的销售层面。网络促销还可以避免现实中促销的千篇一律，可以根据眼镜企业的文化，以及帮助宣传的网站的企业文化相结合来达到最佳的促销效果。
June 24th,2009
网络营销 |
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CNNIC latest data indicate that, as at the end of 2008, rural Internet users reached 84.6 million, up by 31.9 million, the growth rate of super 60%, far exceeding the growth rate of cities and towns. The speed of Internet development in rural areas more than urban areas, the continued growth of China’s Internet has become a powerful reserve force.
Network marketing is now transferred to rural areas, rural Internet users increase the size, is expected to gradually narrow the gap between urban and rural areas. In particular, the western region is the fastest-growing number of Internet users. Which the growth rate of more than 60% in the eight provinces, six in the west. Such as: is a typical case of Sichuan. The number of Internet users in Sichuan Province in 2008 reached 11.03 million people, the Internet penetration rate of 13.6 percent over 2007’s 8.09 million, an increase of 36.4 percent a year. Sichuan and the total net purchases amounted to 2.5 billion transactions, more than doubled in 2007. Illustrates the speed of its development, while in rural areas also showed the potential of network marketing. In 2009, enterprises network marketing to reach the rural market, which is a development trend.
Data show that the Internet is becoming a fast industrialization, agriculture channel, Baidu’s CEO Robin Li said Baidu from the fourth quarter of last year, forestry, animal husbandry and fisheries industry revenue grew by over 200% year-on-year. Although the financial crisis and economic slowdown caused by the company’s revenue on the Internet will have a certain impact, but agriculture, forestry, animal husbandry and fishery sector is still showing strong momentum of growth. China’s agricultural development will greatly benefit from information technology to promote the Internet, on the contrary, the vast rural market of China’s Internet industry will become the new “gold.”
265 founder of Cai Wensheng investors last year, investment is a low-key agricultural sites. In an interview, Cai Wensheng said “I am personally very optimistic about the agriculture of course, there are 70% of China’s farmers.” Cai Wensheng that high-tech agriculture should be extended to “open after the space is very huge.” Cai Wensheng said agricultural products the mainland there are many good, but poor as a result of the relevant channels, promotion has been greatly restricted. In the eyes of Cai Wensheng, “information dissemination of agricultural products, agricultural goods such as electronic commerce tea, there are a lot of room for development.”
Enterprises can make full use of the Internet in the three rural development opportunities, to seize the opportunity for agriculture, rural areas, farmers started the characteristics of network marketing, network marketing of agriculture at this stage has just begun, all enterprises will stand on the same starting line, network marketing professionals have become the impact of the key elements of enterprise development, and now will not network marketing, people will not network marketing, most of the staff to do network marketing system is not full knowledge.
Recently, a number of related businesses to the graduates we want to, but many students have not graduated to find good work, now far from the number of training personnel to meet the needs of the enterprises, as China’s first vocational training institutions network marketing letter the Department of Public Works Internet Marketing Center College of employment Chen told reporters that most of the enterprises to do the traditional marketing and network marketing can be combined, and now there are many single-based e-commerce business or network marketing, network marketing is in urgent need of engineers, the more urgent and practical problems .
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April 15th,2009
网络营销 | tags:
china seo |
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Sintered Alnico Magnet Products & Foundry Products AINiCo compared, mainly of small size, magnetic properties should be slightly lower than the cast aluminum nickel and cobalt products, but good processability. Sintered Alnico Products are widely used in a variety of instruments, all types of magnetic sensors in magnet manufacturer, controllers, car ignition, odometer and other applications.
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March 24th,2009
科技见闻 | tags:
竹毛巾,
竹纤维,
竹纤维纱线 |
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昨日，国内最大的航空媒体运营商航美传媒宣布获得北京首都国际机场和深圳国际机场的多种传统媒体特许经营权。
记者了解到，在纳斯达克上市之后，该公司就一直谋划布局进军传统媒体。此次，在金融危机的压力下，原有经营首都机场、深圳机场传统资源的媒体公司相继撤出，航美继而接手相关的传统媒体资源经营。去年取得温州机场广告的独家经营权后，该公司首次涉足了机场传统媒体的运营。
航美传媒表示，今后三年内，将在首都机场经营分布于三个航站楼的376个广告位的传统广告牌，灯箱广告和其他广告形式，以及该机场三个航站楼行李提取区的数码刷屏的经营。
昨日，国内最大的航空媒体运营商航美传媒宣布获得北京首都国际机场和深圳国际机场的多种传统媒体特许经营权。
March 23rd,2009
网络营销 |
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